Despite its effectiveness, eye contact is not often used by women in social settings or in public with strangers. The reason is obvious – direct eye contact may result in an unwanted encounter. That’s a good reason, but it also eliminates potentially desirable encounters. In other words, avoiding eye contact with attractive men you don’t know carries an enormous opportunity cost.
Ellsberg begins his book with testimony from Gillian Anderson. She stated that after meeting Bill Clinton, she understood that the power of his personal charisma came from his use of extended eye contact:
“We all, mostly women, lined up. And when he gets to you, he takes your hand and makes eye contact. After he leaves and he moves on to the next personal, he looks back at you and seals the deal. When I got home, I expected to have a message from him, and I didn’t.”
Did Monica Lewinsky ever stand a chance?
Eye contact tells people that you are paying attention. It may also communicate curiosity, interest, or a desire to be approached. But at all times, in all human interactions, eye contact signals attentiveness. Of course, those variations in meaning are communicated not by the eyes themselves, but by the facial muscles surrounding them. It’s also believed that the whites of the eyes evolved specifically to help others detect shifts and movements in gaze.